Skincare Edits
Cult Beauty
print, boxes, e-commerce, newsletter, web, beauty
Creation of bespoke beauty boxes for Cult Beauty.
Brief
Every month Cult Beauty release a dedicated edit -- a beauty box ranging from body- and haircare, make up to whole beauty routines. For August the focus was on skin care, with three edits consisting of blemish prone skin, hydration and radiance.
First version
As we began a new relationship with a new print shop, we were able to use photography and CMYK colours on our boxes (before we could only use Pantone) and I decided to try out a new design using in-house images from our Evergreen shoot.
Second version
Due to time constraints I decided to pull out from the photography route and instead go with solid colours until I could see a sample from our new printers. I associated the colours to the skin concern: red/pink for blemish, blue for hydration and yellow for radiance.
Third version
In the third version I focused on making the colours pop a bit more, especially the yellow version and maintaining enough contrast for readability.I also changed the title to the darker colour instead of white. General fixes such as bleed, outline of all text and getting the file ready for print.
Images
Once the boxes had been printed, they were photographed with the various contents of the edits.
Final result
Boxes were ready to be sold, with supported newsletters send outs ad various banners. Radiance edit sold out after 12 hours. Hydration edit after 2 days. Blemish edit had a slower sell through, but was given extra support and sold through after one week.
On-site Hero Mobile
On-site Hero Desktop
Email banner
Emails
